Petway Petcare Wicked White Whitening & Stain Removal Shampoo is a naturally based cosmetic shampoo concentrate for white coat breeds, specifically formulated for more advanced whitening. It contains a stain removing agent and is blue in appearance, which whitens white coats and assists in reducing dirty stains and unsightly stains caused from tear, urine and licking. While whitening the coat, it also provides a deep cleanse to the coat and skin. Leaves no blue/grey residue and a soft baby powder fragrance.